People knew what the Consumer Guide was; they just wanted to understand why it came to be. There has been no one single story that anyone involved can agree with. Presumably it was a feminist attempt to show men what it feels like to endure what campus women had been subjected to in whispered jokes among their male counterparts; to be judged on the basis of things like ability to "put out" and whether someone "was a good lay". Then again, it may have been nothing beyond the mundane need to fill copy on an otherwise blank page. No one involved in the incident has elaborated further. After a series of reprimands and suspensions was handed out to the individual offenders, which included the two women who drafted the piece, the thursday editor-in-chief at the time and a managing editor, life returned to normal. Thursday continued to publish (over the objections of some who thought a suspension of publication was deserved for our having "crossed a line") and saw a gain in readership that almost put them on an even par with the Tech that Fall.
The Consumer Guide was not the only such feature that attempted to rate the sexes. In 1980, or thereabouts, a student at the University of Wisconsin decided to write about every professor she had ever slept with. And two months ago, a graduate of Duke University decided to take the sophistication of the rating system a step further by preparing a PowerPoint "thesis" on the sexual prowess of 13 male student athletes, which is why the Smoking Gun saw fit to reprint the Consumer Guide to MIT Men; it is unknown how many of the Duke jocks were lacrosse players.
The whole episode was commemorated in Stickles in 1980, but I'm not sure the series ever made it into print; by then thursday had succumbed to its internal financial problems, and I became a contributor to the Tech. In much the same way that Law and Order's "ripped from the headlines" stories don't exactly track real events, I changed a few details...
Leif Garrett was 1980's version of Justin Bieber. And CD's were still about five years away from commercial popularity, which meant we were still enjoying the richness of vinyl long-playing records.